Case Study: Innovative Sales Training

Pump Theory

Assisting sales personnel with understanding technical terms

The challenge

Grundfos is the largest pump company in the world. Its salespeople work with pump engineers. Using innovative interactions, such as sliders and drag-and-drop approaches, the sales personnel need to be able to communicate effectively with engineers to whom they're selling.

My role

Met with client in Bjerringbro, Denmark
Managed the project
Supported instructional design decisions

Approach

Five different lessons that are highly interactive
Incorporated sliders to convey concepts
Used drag and drop interactivity

Selected Screens

Pump Theory screenshot 1 — Demonstrating how heat changes the viscosity of liquids

Pump Theory screenshot 2 — Showing the relationship between pipe width and flow speed

Pump Theory screenshot 3 — Changing the diameter and the flow speed

Project Video

Tools

Project mangement
Team management
JavaScript
Interaction design
Media integration
Collaboration with subject-matter experts

Outcome

Useful tool for salespeople who work with engineer clients
Interactions that quickly convey concepts
Was met with excellent feedback

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